Because you don’t need more noise — you need content that works and feels good.
Hi! I'm Mandy, a social media strategist with a creative edge and a sharp eye for what works. I’ve led content strategy, short-form video production, engagement systems, and community growth for personal brands and educators — including Marie Forleo’s 3.2M+ audience. From writing captions that convert to producing Reels that go viral, I bring both the creative instincts and the systems thinking to grow meaningful social media presence.
Here’s a closer look at what I’ve done — and what I can bring to your team.
CREATIVE STRATEGY MEETS SCROLL-STOPPING CONTENT
Viral Video Strategy
Created high-performing Reels for Marie Forleo and personal brands. Increasing Instagram reach by 3–5x with story-led pacing and emotionally resonant edits.
One Example:
📈 7.6M+ reach · 155K shares · 323K engagements
🎥 Clipped, titled, and optimized one of Marie’s most viral Reels using a hook-driven narrative and a bold visual CTA.
Paid Media Creative
Developed scroll-stopping ad creative and evergreen campaign assets for Marie Forleo’s product suite — including B-School, The Copy Cure, Time Genius, and various freebie assets. Assets included short-form video clips, static image ads, and branded quote graphics designed to align with each product’s voice and conversion goal.
🛠️ Designed and edited ad variations currently in circulation via Meta Ads Library — from Reels-style testimonials to stylized direct-to-camera cuts, optimized for different placements (Feed, Story, Reels)
Story-Driven Copy
Wrote high-converting captions and community-focused copy for Marie Forleo and mission-driven personal brands. Combining vulnerability, clarity, and CTA triggers to drive deep audience engagement.
One Example:
📊 1.69M reach · 47K shares · 9.4K comments
💬 Wrote the caption + CTA for a Reel titled “The Cost of Marriage” that sparked high-volume conversation through a “comment-to-DM” strategy and emotionally resonant framing.
Leveraging Trends
Create social-first content that plays to platform behaviors, trends, and tone — without chasing the algorithm. I specialize in adapting raw footage into culturally relevant, emotionally tuned posts that meet audiences where they scroll.
One Example:
📊 280K+ reach · 10K shares · 20K+ engagements
🎞️ Edited and captioned a vintage-style Reel using nostalgic humor and punchy text overlays to boost shareability and spark comment engagement around entrepreneurship struggles.
