Because you don’t need more noise — you need content that works and feels good.
Hi! I'm Mandy, a social media strategist with a creative edge and a sharp eye for what works. I’ve led content strategy, short-form video production, engagement systems, and community growth for personal brands and educators — including Marie Forleo’s 3.2M+ audience. From writing captions that convert to producing Reels that go viral, I bring both the creative instincts and the systems thinking to grow meaningful social media presence.
Here’s a closer look at what I’ve done — and what I can bring to your team.
CREATIVE STRATEGY MEETS SCROLL-STOPPING CONTENT
Viral Video Strategy
Created high-performing Reels for Marie Forleo and personal brands. Increasing Instagram reach by 3–5x with story-led pacing and emotionally resonant edits.
One Example:
Clipped, titled, and optimized one of Marie’s most viral Reels using a hook-driven narrative and a bold visual CTA.
Paid Media Creative
Developed scroll-stopping ad creative and evergreen campaign assets for Marie Forleo’s product suite including B-School, The Copy Cure, Time Genius, and various freebie assets. Assets included short-form video clips, static image ads, and branded quote graphics designed to align with each product’s voice and conversion goal.
Designed and edited ad variations currently in circulation via Meta Ads Library from Reels-style testimonials to stylized direct-to-camera cuts, optimized for different placements (Feed, Story, Reels)
Story-Driven Copy
Wrote high-converting captions and community-focused copy for Marie Forleo and mission-driven personal brands. Combining vulnerability, clarity, and CTA triggers to drive deep audience engagement.
One Example:
Wrote the caption + CTA for a Reel titled “The Cost of Marriage” that sparked high-volume conversation through a “comment-to-DM” strategy and emotionally resonant framing.
Leveraging Trends
Create social-first content that plays to platform behaviors, trends, and tone without chasing the algorithm. I specialize in adapting raw footage into culturally relevant, emotionally tuned posts that meet audiences where they scroll.
One Example:
Edited and captioned a vintage-style Reel using nostalgic humor and punchy text overlays to boost shareability and spark comment engagement around entrepreneurship struggles.
